Self-Hosted

The exoskeleton is yours.

The super-exoskeleton for Sendy. One payment. Perpetual license. Your server, your data, your rules. Choose how many future major upgrades are included. Sovereign Infinite stays constant. SendyKit wraps around Sendy without modifying core, giving humans and agents a modern API, CLI, analytics, AI, health diagnostics, and managed email operations.

Standard from $349 Pro from $699
0 core editsSendy stays intact
Fail-openno kill switch licensing
Licensed domain staysadmin remains on your Sendy install
Perpetualyou keep what you bought forever
125
REST Endpoints
240+
CLI Commands
68
Health Checks
0
Sendy Core Edits
Wrap, Don’t Replace

The exoskeleton sits around Sendy. It does not rip Sendy out.

That is the whole point of self-hosted SendyKit: upgrade the control surface, automation depth, and observability without turning your licensed Sendy install into a science project.

Your Sendy install

Licensed Sendy stays on your own domain as the execution substrate and source of compatibility truth.

SendyKit binary

API, CLI, analytics, doctor, audit, AI, SMTP overlay, and control-plane logic wrap around Sendy without touching core files.

Your operators + agents

Humans get the cockpit. Agents get the command surface. Your infrastructure and data boundaries stay yours.

Keep the licensed domain reality

Your real self-hosted admin remains tied to your Sendy domain. SendyKit layers on top instead of pretending that truth does not exist.

Stop SendyKit, Sendy still works

If you disable the exoskeleton, Sendy continues unchanged. That is real migration safety, not marketing comfort language.

No forced hosted dependency

You are not renting the app. You are buying a durable operator layer that runs on your own infrastructure and your own rules.

What You’re Buying

A real upgrade, not a skin.

A single Go binary that transforms your $69 Sendy into a serious operator platform — while keeping Sendy compatibility intact. Price depends on how many future major upgrades you want included.

Standard
From $349 once
  • 125 REST endpoints
  • 240+ CLI commands
  • Analytics intelligence
  • Health Doctor (68 checks)
  • SMTP overlay (any provider)
  • Audit trail
  • Visual editor (GrapeJS)
  • Webhooks (HMAC-signed)
  • Admin UI pages
  • Choose: Current + 1 / +3 / +5 / Sovereign Infinite
  • 1 site activation limit
Best for: solo operators, consultants, and buyers who want the exoskeleton without agency-scale extras.
See Standard Tiers
Pro
From $699 once
  • Everything in Standard
  • AI authoring (BYOK)
  • Sequences and funnels
  • Automations
  • Priority support
  • White label rights
  • Choose: Current + 1 / +3 / +5 / Sovereign Infinite
  • 3 site activation limit
Best for: agencies, advanced operators, and teams that want Pro-level workflow depth plus multi-site headroom.
See Pro Tiers
Tier Intelligence

Which launch tier should you actually buy?

The ladder is not about feature restriction. It is about how much future-major certainty you want to buy upfront.

Entry

Current + 1

The smallest upfront step. You want ownership now, but you are comfortable reassessing the roadmap later.

Best for: value-conscious buyers who still want a perpetual license.
Commitment

Current + 5

You already know SendyKit will be part of your long-term operating model and want a deeper hedge against future major costs.

Best for: agencies and teams planning around multi-year use.
Sovereign Tier

Sovereign Infinite

Dramatically premium by design. You want all future major upgrades included and never want to make this buying decision again.

Best for: prestige buyers and permanent operators.
Launch Ladder

Launch prices now. Regular prices later. Sovereign stays put.

TierStandardProRule
Current + 1$349$699Current major + 1 future major
Current + 3$649$1,299Current major + 3 future majors
Current + 5$999$1,999Current major + 5 future majors
Sovereign Infinite$2,999$5,999All future major upgrades. No launch expiry.

Launch prices apply to Current + 1 / +3 / +5 only and auto-convert to regular prices at launch end. Sovereign Infinite remains constant.

Migration Safety

Built for operators who hate irreversible moves.

If you are buying self-hosted, the emotional job is not just power. It is trust that you are not introducing a fragile dependency or a hidden trap door.

Sendy database remains the center of gravity

SendyKit reads and extends the existing system. It does not demand a rip-and-replace migration to justify its price.

Licensing fails open

If the licensing server is unreachable, the product keeps working. Expiry and revocation become warnings, not shutdown events.

Heartbeat is transparent and disable-able

No content exfiltration, no silent spying. Weekly heartbeat metadata is documented, locally logged, and fully disable-able.

Your rollback path stays obvious

Because Sendy core remains untouched, stopping SendyKit returns you to baseline reality instead of leaving a half-migrated mess behind.

How It Works

Install in minutes. Keep Sendy intact.

  1. Purchase → receive license key instantly
  2. curl -sSL https://install.sendykit.dev | bash
  3. Enter license key → validate → download binary
  4. Run migrations → start service → done

Your Sendy keeps working. SendyKit wraps around it. If you stop SendyKit, Sendy continues unchanged.

Trust & Transparency

7 safety guarantees. Non-negotiable.

#GuaranteeDetail
1Fail-openIf the licensing server is unreachable, all features keep working. 30-day offline cache.
2No data exfilHeartbeat sends only license, edition, version, OS/arch, and uptime — never subscriber data, email content, or analytics.
3No kill switchThe binary never self-disables. Expired or revoked status becomes a warning, not a shutdown.
4Transparent loggingEvery heartbeat is logged locally at INFO level so operators can inspect exactly what was sent.
5Auditable payloadThe heartbeat format is public. You can firewall-verify what leaves your server.
6Disable-ableSENDYKIT_OFFLINE=true disables phone-home behavior. Cache remains valid indefinitely.
7Open heartbeat specFull JSON schema published at docs.sendykit.dev.
Optional Add-Ons

Recurring revenue for us. Optional leverage for you.

SMTP Pool Overflow

$3–5 / 1K emails
When your SES quota runs out, SendyKit routes through managed SMTP automatically.

AI Content Credits

$0.002 / generation
Subject lines, full email drafts, campaign insights — no need for your own API key.

Deliverability Shield

$49 / yr
Your local Doctor catches config issues. Shield monitors reputation from outside the customer network.

Priority Support

$99 / yr
Faster response times and dedicated queue handling for serious operators.

Version Policy

Permanent license, sane upgrade model.

FAQ

Self-hosted buying questions

Yes. SendyKit reads Sendy’s database and extends it without modifying core files. Get Sendy first at sendy.co.

SendyKit is tested against Sendy 6.x. Doctor checks catch version and compatibility issues before they surprise you.

Standard includes 1 site. Pro includes 3 sites. Contact us if you need a higher-volume self-hosted arrangement.

Licenses don’t expire. You own the version you bought forever. Future major upgrade access depends on the tier you choose. Sovereign Infinite never pays future major upgrade charges.

Only a weekly heartbeat with license/version/OS metadata. No customer content. Set SENDYKIT_OFFLINE=true to disable it fully.

Buy once. Keep control.

If you already trust Sendy and want a serious operator layer on top, self-hosted SendyKit is the cleanest path.